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FOUNDED 2021

We built the insurance company we wished existed.

SlayInsure started because three friends got quoted absurd rates, sat on hold for forty minutes each, and decided someone had to build something better for people exactly like them.

How this actually started

SlayInsure launched in 2021 after our founders โ€” then all in their mid-20s โ€” went through the exact same frustrating ritual: get a car, need insurance, spend an entire afternoon on the phone getting quoted numbers that made no sense, with no explanation of what was actually being covered. They figured if it was this confusing for three people who were generally good at navigating bureaucracy, it was probably worse for everyone else.

So they built a marketplace that does the comparison shopping for you, explains coverage in plain language, and skips the hold music entirely. What started as a side project comparing auto quotes has grown into a full marketplace spanning auto, home, life, health, business, and pet insurance.

What we actually believe

How the marketplace model works

We're a licensed insurance marketplace, not a single insurance carrier. That means when you get a quote through SlayInsure, we're comparing offers from a network of vetted, licensed carrier partners and surfacing the ones that actually fit your situation โ€” instead of just pointing you toward one underwriter regardless of fit.

We manage the entire experience from quote to policy to claims support in one place, even though the underwriting itself happens with our carrier partners behind the scenes.

Where we are today

2.1M+
Policies issued
6
Coverage categories
38
States licensed
2021
Year founded

We're still a relatively young company, growing one category and one state license at a time. If something about your experience with us could be better, our Help Center is the fastest way to tell us.